Company Description-
Valknut is a web application that can be distributed to mobile devices via a tool known as PhoneGap. This allows for cross-platform distribution and unlimited availability across a wide range of smart phone users. The word Valknut is actually the Nordic word for a symbol meant to represent the connection of the seven realms of Nordic mythology. The symbol itself is powerful and representative of the connection between physical fitness, healthy eating, responsible dieting, balanced mineral and herbal supplementation, satisfying sleep schedule, mental health, and overall quality of life. The idea is to act as a sort of coach and monitor the lives of individuals who wish to improve their quality of life through increased energy, productivity, happiness, satisfaction, and/or physical strength.
Product Description-
Valknut is not a tool that users seek out to solve a specific problem in their life. Rather it is a tool that a user has been recommended in one-way or another to change their life and help them meet their goals (ex. happiness, satisfaction of life, increased productivity, healthier, and more physically fit). The premise of the application is for a user to maintain an updated account and input simple feedback to the system on a regular basis, for example:
Happiness, stress/anxiety, satisfaction level (1-10)
Physical attributes (build, height, weight, sleep requirements, etc.)
Detailed schedule of all tasks and responsibilities
This data can then be graphed and presented as a sort of analytical journal so that customers can track their progress and identify trends in mood, sleep, weight gain/loss, etc.
The application uses the input to suggest/ command a physical regiment, sleep cycle, vitamins, herbal supplements, and other activities that will improve their quality of life and keep them productive during periods of the day that would otherwise be used for watching television or remaining idle in the home.
Through use of geo-location it is possible for the app to verify that a user has actually completed a scheduled task. We can take this “big brother” approach one step further and connect people with similar traits and goals into a small group of say ten individuals. From here the users can comment on the progress of others, ask for support, lend support, and work to achieve their goals together. This will create a self-sustaining community of goal-driven individuals who can support others in a similar situation.
Target Market-
This product will be applied to every person in the world that has a smartphone and could improve his or her life in one-way or another (or just schedule time more efficiently). This is over 100 million in the US and hundreds of millions more elsewhere in the world. The product is targeted at those who truly want to better themselves in the physical and mental realms of life. It is a serious App that will force users to listen and follow instructions. Charging a relatively high price for the product will help to attract serious goal-setters and eliminate the issue of dissatisfied customers (those who buy the app thinking that it will magically make them into what they want to be). From this starting group of users we can build a solid foundation and transition into those who will rely on the more seasoned and serious goal-setters to accelerate their lives to a greater standard of existence.
Why?-
Priorities and the culture of the masses in the United States (especially among the younger generation) have contributed to splintering of the population. Complacency and entitlement plagues our country and slows progress in all fields and aspects of the human-race as well as lowering the overall quality of life for individuals. Loss of hope and mismatched priorities has lead to an outbreak of depression, idleness, diabesity, and dullness. By teaching a generation to live healthy and active lifestyles we can increase life-expectancies, alleviate the effects of depression, bring about a higher standard of living, improve the average person’s quality of life, and ultimately redefine cultural values by providing a common tool that connects everyone based upon a defined standard of improvement and overall well-being.